A model wearing A chunky hexagon shaped link necklace with CZ detail on each link.
elevate your everyday style with

Bold Shapes
and Timeless Silhouettes

Explore Bestsellers
A model wearing A box chain necklace with baguette cut labradorite gemstones.
make a statement with

Affordable Luxury

Shop New Arrivals
A model wearing A mixed chain necklace with a skinny heart pendant.
Fall in love with your jewelry

Handcrafted
with Passion

Discover Our Story

Explore the NEW 2025 Spring Collection

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a gold charm bracelet
a model wearing a gold charm bracelet
Gold Charm Bracelet
$160.00
a gold hammered coin necklace
a model wearing a gold hammered coin necklace
Gold Delicate Hammered Coin Necklace
$172.00
a bar necklace with a gold clover connector
a model wearing a bar necklace with a gold clover connector
Clover Bar Necklace
$172.00
gold heart dangle earrings
A model wearing gold heart dangle earrings
Heart Dangle Earrings
$100.00

"It’s not just about making beautiful jewelry, it’s about making you feel strong, confident, and effortlessly chic." ~ Loni Paul

Shop the Look ~ Sleek Gemstone Layers

gold leaf hoop earring
A model wearing a gold leaf hoop earring
Gold Leaf Hoops
$100.00
a delicate two strand labradorite bead necklace.
A model wearing a delicate two strand labradorite bead necklace.
Two Strand Delicate Labradorite Necklace
$135.00
a gold hammered coin necklace
a model wearing a gold hammered coin necklace
Gold Delicate Hammered Coin Necklace
$172.00
a gold aquamarine bead necklace with gold accents.
a model wearing a gold aquamarine bead necklace with gold accents.
Gold Aquamarine Beaded Necklace
$250.00

Discover the Collection

Models wearing handcrafted jewelry
Necklaces
Models wearing handcrafted jewerly
Bracelets
Models wearing beautiful handcrafted earrings
Earrings

Gifting made easy!

From statement pieces that captivate the eye to everyday classics that evoke a sense of luxury, our gift guide is your key to finding a thoughtful gift for your friends and family this year! 

Each piece arrives in a beautiful pouch, ready for gifting. Free shipping with $100 order.

These affordable luxuries make a big impact!

For your Fabulous and Flashy Friends
For your Fabulous and Flashy Friends
For those who Love to Travel
For those who Love to Travel
Gifts to Treat Yourself
Gifts to Treat Yourself
Loni Paul Jewelry Gift Collection Under $175
Timeless Classics under $175

An Origin of Life-Long Inspiration

I create pieces for those who yearn for jewelry that promote transformation, strength, clarity, and confidence. Inspired in my search for high-quality materials that embody underlying meaning, every design choice I make is with intention.

“Wear a fabulous smile, great jewelry and know that you are totally and utterly in control” ~ Donatella Versace
SHOP NEW ARRIVALS Shop bestsellers

What our customers say about us

★★★★★

Loni Paul is a unique brand that creates both every day and statement pieces. I love that whatever I wear, one of her designs will instantly elevate the whole outfit. I have so many pieces, it’s hard to choose.

Jill P.
Winchester, MA
★★★★★

I wear my Loni Paul pieces when I need strength and clarity. I love that Loni selects materials for their symbolism and superpower properties. I built a special display to showcase her designs in my home. They all are beautiful works of art, but my dragon necklace is my favorite.

Jen T.
Bar Harbor, ME
★★★★★

Loni helped me pick out the perfect gifts for my friends and they love their Lariats! One immediately wore hers as a necklace and the other as a bracelet. So versatile and the perfect gift!

Brenda S.
Boston, MA
★★★★★

My moonstone earrings are my go-to earrings! The stones are beautiful quality, and the design is so unique. Everyone notices them, but what is most important to me is the meaning behind the moonstone. Each day is a new beginning, and these earrings remind me of that every time I wear them.

Christine T.
Medford, MA
★★★★★

Loni created beautiful custom necklaces for my girlfriends. Each piece is unique and tailored to their individual personality. They LOVE them and we get so many compliments when we wear them together.” Jill A. Winchester, MA

Jill A.
Winchester, MA
★★★★★

I wear very classic and clean lined clothing and my Loni Paul jewelry elevates every look and makes me fantastic. They are perfect for every day, lunch with friends and date night with my husband. My Loni Paul pieces are so versatile, they are the first thing I pack for every trip.

Lora C.
Scottsdale AZ